For tradies and local service businesses, appearing in local search results is crucial. Learn how to optimise your website for customers in your area.
1. Claim Your Google Business Profile
This is the most important step for local SEO. Claim and verify your business on Google Business Profile. Ensure your name, address, and phone number are accurate and consistent across all listings.
2. Use Local Keywords
Include location-based keywords throughout your website content. For example, "emergency plumber in Adelaide" or "Melbourne electrician." Sprinkle these naturally into your page titles, headings, and body text.
3. Get Customer Reviews
Positive reviews boost your visibility in local search and build trust with potential customers. Ask satisfied customers to leave reviews on your Google Business Profile.
4. Ensure NAP Consistency
Your Name, Address, and Phone number should be consistent everywhere—your website, social media, directories, and review sites. Even small differences can hurt your local rankings.